Sunday Meeting - Jacquie Ottman: NYC’s Bumpy Journey to Zero Waste

Sunday, June 10, 2018 - 11:00am
Ceremonial Hall - 4th floor

NYC generates 25,000 tons of waste per day. With no landfill or incinerators, it is trucked daily to neighboring states, mostly to poor neighborhoods. Jacquelyn Ottman, zero waste advocate and author, will talk about these and other issues associated with NYC’s waste and provide strategies for navigating what is likely to be a bumpy road ahead.

In 2012, Ottman founded, a global forum for sharing stories and ideas about what it takes to live a resource-efficient lifestyle. Using the insights she garners by interacting with consumers, government leaders, and waste advocates on her site, she shares her learning with corporate, government and not for profit groups, among them, Action Environmental, Sierra Club, and Society for Ethical Culture.

An ardent advocate of NYC’s “Zero Waste x 2030” plan, she serves as chair, Residential Recycling and Reuse Committee, Manhattan Solid Waste Advisory Board. She has been certified as a ‘Zero Waste Business Associate’ by the US Zero Waste Business Council.

Ottman spent the first twelve years of her career as a researcher and strategist in NYC ad agencies. There she learned how to market consumer goods from Procer and Gamble, Ralston Purina and other clients. In 1989 she founded the NYC-based J. Ottman Consulting, Inc., applying her classical marketing expertise to the new area she pioneered of green marketing.  She has advised U.S. government ecolabeling programs including the U.S. EPA's Energy Star, and the USDA Certified Biobased label as well as several Fortune 500 companies including L’Oreal, 3M, Nike, HSBC Bank, GE, Johnson and Johnson, on positive strategies for meeting consumer needs more sustainably.

She is the author of eight books, including: The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) and How to Make Credible Green Marketing Claims: What Marketers Need to Know about the FTC’s 2012 Green Guides (Advertising Age, 2013) (co-author). Her latest, If Trash Could Talk: Poems, Stories and Musings, was recently released in April 2018, and is on now on sale at

Key Links:

Jacquie’s Website:

Twitter:  @jacquelynottman

Linked in:

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Presider: Barbara Carlsen